Thank you! Thank YOU! At Joy of Keto Baking Corporation and the Lakeview Gluten-Free Bakery on 90th Avenue  in Calgary (our home!), we extend our massive gratitude to our Calgary customers who have made this the best year ever for us! We’ve launched fifteen (OMG! that’s right, 15!) completely new fresh baked gluten-free, low-carb products […]

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Our corporate values at Joy of Keto and the Lakeview Gluten-Free Bakery

The values of the small business of the Lakeview Gluten-Free Bakery, founded and owned by Brian Hinton, and our new product line, Joy of Keto, are consistent with leading practice in corporate values.

Here are some similarities.

  1. Sustainability: The Lakeview Gluten-Free Bakery is highly alert to issues of environmental sustainability and food miles. We have close ties with a variety of local businesses, suppliers, and large and small customers, and we work on regional networks to reduce food miles and to support environmental sustainability. Fossil fuel dependence is a concern of ours, as we seek to source ingredients locally at every opportunity. Our products are baked locally in small batches from locally sourced ingredients as much as possible.
  2. Responsiveness: We respond to community demands, as Brian is now doing with our new 15-product Joy of Keto range. We were the first bakery in Calgary to introduce gluten-free products and now sell over two hundred gluten-free products at the Lakeview Gluten-Free Bakery. The bakery also supplies a range of other packaged gluten-free products to the Calgary community. We believe that we are agile like our hummingbird logo, Lucia. As a small business, we have adapted to changing conditions in the marketplace for over 29 years.
  3. Local employment and gender inclusion: We are an employer that focuses on inclusion and equity in the workplace. We employ several local people with a range of backgrounds, training, and skills. We have a workforce that has many more women than men. We support women in management positions. And we are very conscious of gender equality issues in the workplace. We also employ several older workers. Our founder/owner is 78 years old!
  4. Corporate giving: Ours is a longstanding family-run business with networks that extend widely and deeply into Calgary and Albertan communities. The Lakeview Gluten-Free Bakery, in particular, has supported the Calgary Women’s Run (https://www.calgaryroadrunners.com/calgary-womens-run) for many years. The bakery’s strong commitment to the Canadian Celiac Association continues to this day. Furthermore, every year during the Food Bank drive, we donate as a company way more than we receive in donations. And we have been doing that for decades!

Regularly, we donate all products that cannot be sold to a local church charity group.

  1. Innovation: Brian Hinton’s work as a food technologist places him at the forefront of his profession and among innovators in food technology and baking, both in Canada and internationally.
  2. Here for the long haul: Like FedEx, we are here for the long haul. Brian Hinton, in launching an innovative range of keto-friendly fresh baked products, is taking a family business to new levels. But it’s still the iconic Lakeview Gluten-Free Bakery, famous for its beautiful and delicious gluten-free baked goods. Brian has “stuck to the knitting” for 44 years in the bakery business in Calgary.
  3. Sticking to what is important: We’re working on what’s important in Canada today in terms of dietary choices. Brian’s initiative to launch an innovative range of fresh-baked keto-friendly products in 2019 (Joy of Keto) aligns perfectly with the philosophy and guidelines in the 2019 Canada Food Guide. (See foodguide.canada.ca/en/ ) We are supporting the health of Calgary people and other Albertans by encouraging them to eat more plant-based foods. Most baked goods are plant-based, of course!

 

There was general rejoicing in the Joy of Keto Skunkworks this past week, as Master Baker, Briant Hinton, perfected his very first Joy of Keto cake. And the icing. (Yum) The chief research skunkworker had the first taste. There might still be issues with the icing, she mused. It can get hard when the cake […]

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In the Joy of Keto Skunkworks, urgent research and development assignments often take well into the night. The two elderly skunkworkers often need a bit of a distraction from the demanding and sometimes odious tasks of recipe design, product testing (and tasting!) and number crunching. On those occasions, the Skunkworks Express with Brian Hinton at […]

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A sign of the times At the Lakeview Gluten-Free bakery, we are about to put a new sign in our front window. Look for it to the left of the front door. It’s bright and upbeat, and it has a powerful message: “Shop Local!” We bought it from our friends at a locally owned business, […]

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Brian Hinton, proud father and grandfather,  joins with the Calgary community is celebrating Father’s Day on July 19th. He remembers making gingerbread men with his son, Daren Hinton, who now manages the Lakeview Bakery on Crowchild Trail. Making gingerbread men for Christmas is a tradition that goes back a long way for the Hinton family, […]

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by Wendy Sarkissian PhD It’s easy to imagine what bakers do. They haul bags of flour and spices and leavening agents. Knead dough. And they make huge batches of predictable products: cupcakes, bread, muffins…. Many bakers do that and have done that for decades. But not those bakers who are at the leading edge of […]

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It’s been said that we can judge the vitality and integrity of a culture by the way its members treat their elders. In Western countries, well, it’s not always such a pretty picture. But here in Calgary, Alberta, things are going well for baking entrepreneur and mentor, Brian Hinton. He turned 78 today and friends […]

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Do you ever wonder how Joy of Keto and the Lakeview Gluten-Free Bakery can test and produce so many new fresh baked products in such a short time? Radical innovation Well, there’s a simple answer. Our approach is a time-honoured tradition, the Skunkworks. A Skunkworks project is typically developed by a small and loosely structured […]

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Before his forced (first!) retirement a few years ago (as a result of his wife Maureen’s serious illness), Brian was what you’d call a bakery media star.  And not just on the local Calgary stage. For many years, British-born Brian (who is a Fellow of the Institute of British Bakers) appeared on the CTV noon […]

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For those of us who are into healthy eating and healthy baking, Valentines Day need no longer be a depressing time. We have beautiful treats for your Valentine. How about chocolate cupcakes? Or our classic Joy of Keto brownies with a smooth, sweet ganache?   And baking with no sugar is surely good for the […]

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THE FRIAND Imported from Down Under: An Australian friand: a delicacy that is completely new to Calgary! Lakeview Gluten-Free Bakery is proud to announce a new product: the popular Australian delicacy, the friand, We have friands on the shelves of the Lakeview Gluten-Free Bakery for the month of February 2020. Our special Canadian friand is […]

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